Robby Emmert

How to Pick a Domain Name For Your Website

How to Pick a Domain Name For Your Website

One of the most frustrating parts of branding a new effort is picking a domain name. You’ve probably read all of the standard recommendations: It has to be short, it has to be easy to spell, only 2 syllables, and you need a .COM name. With the scarcity of...

Five Ways a Non-technical Entrepreneur Can Build Software

There are several options for building software open to non-technical innovators, each have their benefits, insurmountable challenges, and unique set of rewards. I’ve tried most of them in one way or another. This article will help you think through which one is...