Robby Emmert

What Makes Technology Succeed or Fail?

I explore what makes technology hard, why it doesn’t have to be, and how we can make it better.

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Robby Emmert is a software developer, avid technologist, and founder of Emmert Technology.

Robby’s Blog

How to Pick a Domain Name For Your Website

One of the most frustrating parts of branding a new effort is picking a domain name. You've probably read all of the standard recommendations: It has to be short, it has to be easy to spell, only 2 syllables, and you need a .COM name. With the scarcity of available...

The Best Remote Collaboration Tools for Avoiding Coronavirus

More and more people are working remotely to help fight Coronavirus. If you're not used to working remote, getting used to it can be a pain. Fortunately, I'm already used to collaborating and managing a team remotely. So I thought I'd put together a quick list of all...

Should I Use WordPress?

That 5-minute install and $0 price tag is really attractive, and it's great for many businesses, WordPress isn't always sunshine and roses. While it's business model is incredibly attractive for developers and self-bootstrapping entrepreneurs, there are a few...

Five Ways a Non-technical Entrepreneur Can Build Software

There are several options for building software open to non-technical innovators, each have their benefits, insurmountable challenges, and unique set of rewards. I've tried most of them in one way or another. This article will help you think through which one is right...